Corporate Research
We design market share, brand perception, satisfaction and employee studies, build the sampling plan, analyse the data and report it for decisions.
What we do
Research design and sampling plan. The target population, the sampling method, the sample size and the margin of error are fixed before fieldwork begins.
Questionnaire and measurement. We check that the questions measure what you intend to measure, and that the measurement level matches the planned analysis.
Market share and brand perception. Awareness, preference and perception maps; breakdowns by segment and position relative to competitors.
Satisfaction and employee studies. Identification of the drivers of satisfaction, importance-performance analysis, and comparison across waves.
What sets us apart
A decision, not a number. The report does not stop at stating a percentage; it says which differences are statistically meaningful and which are sampling noise.
The margin of error is not hidden. Every published percentage carries its confidence interval.
Academic method, corporate language. The method is chosen with academic care; the report is written in the language of the decision maker.
Confidentiality. Raw data and findings are not shared with third parties.